A classic marketing plan consists of a product definition, market analysis, product positioning, objectives for sales, market share and profit, and a concept that clearly defines the strategy and tools needed to achieve the objectives. This approach works for low-budget marketing as well. We work with you to tailor-make a realistic marketing plan for your film.

Analysis of the marketplace, the competition and audience acceptance for a film can be painful. However, the information is vital for any producer early on in the production of a film. We can help you to position your film with regards to its unique theme or special message and define its national and/or international market potential. We provide you with information about target groups, the communication tools they use and whether or not they are accessible for your film.

We help you to define a marketing strategy and suggest appropriate timing, distribution tactics and channels, secondary distribution, press relations, promotion, advertising tools and events. We help you to plan and budget, to co-ordinate all measures and use your finances efficiently.